Storia LAB was built inside the real world.
Before Storia LAB, we worked across sales, marketing, and product development roles with leading organisations like Telstra, Seek, Fairfax Media and Cox Enterprises.
Environments where messaging, positioning, and customer psychology directly impact billions of dollars in outcomes.
We then brought that thinking into real estate.
As Marketing Director and Partner (5 Years) at leading luxury real estate agency Kay & Burton, and later as a Fractional CMO across high volume and premium brands, we saw exactly what separates average agents from market leaders.
Not theory. Not opinion. Actual performance.
Our latest venture, Real Estate Ai – is a platform designed to give agents a measurable competitive advantage.
That experience shaped Storia LAB.
Because visiting hundreds of agents across the country we saw the gap clearly:
Before agents need more marketing, they need better messaging.
Instead of an agent profile, they need a Personal Brand Story.
Instead of generic Just Listed campaigns, they need to show why they’re the best choice.
Instead of Just Sold bragging, they need effective success marketing.
Storia LAB gives you a clear, structured way to stand apart.
We take the same marketing methodologies used by major brands and make them practical for individual agents.
Not more noise. Not more content. Clarity.
Our framework helps you:
This isn’t guesswork.
With a foundation in Economics, Marketing, and postgraduate Cognitive Psychology from Flinders University, our approach is built on how people actually make decisions.
Because your brand doesn’t work if it needs to be explained. It works when it is immediately understood.
Our work has been recognised at the highest levels of the industry:
Winner – Best Marketing and Communications (2019 REIV Awards)
Winner – Digital Presence of the Year (2019 Real Estate Business Awards)
Winner – Boutique Agency of the Year (2023 REB Awards)
Finalist – Major Network of the Year (2024 REB Awards)
These reflect one thing: Performance.
When your story is clear, everything changes.
Your marketing stops feeling random.
Your messaging becomes consistent.
People instantly understand who you help, what you do, and why it matters.
Instead of sounding like every other agent, you become memorable.
Instead of chasing attention, you create connection.
And over time, that changes how people see you.
You become the agent people remember.
The agent they trust.
And ultimately, the agent they choose.
Having attended several of Justin’s marketing presentations in the past, I had total confidence that he was the right person to help me with my agent branding story and personal profile. Justin is well qualified and extremely experienced in his field, particularly when it comes to real estate. He was able to capture all the various qualities and skillsets I wanted to portray while cleverly crafting a proposal well suited to the type of client I am hoping to attract in business. Very approachable, down to earth and full of knowledge and great ideas, Justin is the ultimate professional in marketing.
Daniel Sheehan
OBrien Real Estate
